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Emerging fashion, law, and design
Sat · 07.25.26
Emerging fashion, law, and design

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Influencer's AI Deepfake Suit Against EBY Tests Creator Rights
AI · The Big Story

Influencer's AI Deepfake Suit Against EBY Tests Creator Rights

A body-positive influencer says a lingerie brand used AI to alter her own content into a nonconsensual deepfake. The case will help define what independent creators can actually control in their contracts.

By Brooke · Jul 24, 2026 · 4 min
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Breaking at the intersection of AI & fashion law

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Law · Design · Tech
The Contract Clause That May Decide AI Consent in Fashion
AI

The Contract Clause That May Decide AI Consent in Fashion

A Manhattan hearing over Rainbow Shops and model Francheska Pujols is testing whether old 'alter and crop' boilerplate secretly authorized AI-generated images nobody posed for.

Jul 20, 2026 · 4 min
The Fine Print Clause Turning Models Into AI Stand-Ins
AI

The Fine Print Clause Turning Models Into AI Stand-Ins

Two lawsuits and a Bloomberg Law report show how a single word in a modeling contract, "use," is being read by brands as a license to generate images a model never posed for.

Jul 17, 2026 · 4 min
AI
AI

A Model Refiled Her AI Likeness Suit. It's a Warning for Everyone.

Francheska Pujols refiled her case against Rainbow Shops after private settlement talks collapsed, and the new filing shows exactly why your modeling contract's fine print on AI now matters more than the shoot itself.

Jul 16, 2026 · 4 min
Stability AI Named in Deepfake Suit: A Warning for Fashion Brands
AI

Stability AI Named in Deepfake Suit: A Warning for Fashion Brands

An amended complaint adds Stability AI as a defendant in a CSAM deepfake case, and the reasoning threatens every brand relying on open-weight image tools for catalog work.

Jul 15, 2026 · 3 min
AI 'Whitewashed' a Black Model: A New Kind of Bias Claim
AI

AI 'Whitewashed' a Black Model: A New Kind of Bias Claim

A Nigerian-Australian model says a menswear brand used AI to lighten his skin and reshape his features. The complaint tests whether bias law, not just publicity law, is the right tool for AI-altered ad imagery.

Jul 14, 2026 · 3 min
Rainbow Shops' AI Doppelgängers Test the Limits of 'Minor Edits'
AI

Rainbow Shops' AI Doppelgängers Test the Limits of 'Minor Edits'

A New York model's refiled suit against Rainbow Shops, and a wider pattern of AI-generated look-alikes, show why every model and designer needs a contract that says exactly what AI may and may not do with their image.

Jul 13, 2026 · 4 min

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