Home / AI
AI
How artificial intelligence is reshaping the business of fashion.
EU Fines a Retail Chain €15M Under the New AI Act
Brussels' enforcement era began August 2. Within days, a retail chain was fined €15 million for reading shoppers' emotions in store, a preview of what awaits fashion retailers who deploy AI without transparency.
Minnesota's AI Nudification Ban Faces Its First Real Test
The first law making AI companies directly liable for nudification tools took effect August 1. xAI's constitutional challenge now heads toward an August 19 hearing that could reshape the playbook for deepfake liability.
NY Court Lets Rainbow Shops Keep Using AI Model Images
A judge's refusal to block AI-altered ads of model Francheska Pujols shows how far a broadly worded release can stretch, and why every independent model needs to read the fine print before signing.
Pujols v. Rainbow Shops: The AI Likeness Case Rewriting the Model Release
A model says Rainbow Shops used AI to put her face in scenes she never shot. The retailer says her 2024 release already allowed it, and a judge has let the images stay up while the fight plays out. The whole story, in one place.
Influencer's AI Deepfake Suit Against EBY Tests Creator Rights
A body-positive influencer says a lingerie brand used AI to alter her own content into a nonconsensual deepfake. The case will help define what independent creators can actually control in their contracts.
Stability AI Named in Deepfake Suit: A Warning for Fashion Brands
An amended complaint adds Stability AI as a defendant in a CSAM deepfake case, and the reasoning threatens every brand relying on open-weight image tools for catalog work.
AI 'Whitewashed' a Black Model: A New Kind of Bias Claim
A Nigerian-Australian model says a menswear brand used AI to lighten his skin and reshape his features. The complaint tests whether bias law, not just publicity law, is the right tool for AI-altered ad imagery.
When AI Retouching Lightens Skin: A Model's Discrimination Claim
A menswear brand used AI to reshape a Black model's nose and skin tone. His complaint tests whether AI photo editing can trigger discrimination law, not just image rights.
AI Is Making Counterfeits Better. Provenance Is the Defense.
Generative AI can now fake a campaign, a product photo, and a paper trail. The only durable answer is being able to prove what's real.
E-Textiles and Wearable Technology: The Legal Frontier Nobody Is Talking About
Conductive thread, embedded sensors, and biometric fashion accessories create product liability, IP, and data privacy questions that standard fashion law frameworks were not built to answer.