This was a one-designer-per-post blog, and they came in a flood. Yola Gray. Layla Abramowitz. Ester Delug's "big ideas, little rooms." oda in San Francisco, "one of the first purveyors of eco-couture." Stockholm's Ekovaruhuset, whose founder told me they were "changing the stale, patchouli-scented perception of organic fashion." A hundred labels you have never heard of, run by people doing it right with no money and no audience but mine.
Most of them I covered exactly once, because that was the form: find a maker nobody else was writing about, say her name out loud, and move on. Reading it back, the blog is a kind of census, of the independent, the early, the overlooked.
I name them again on purpose, because the values they practiced for free are the ones the law now charges everyone to follow. The "patchouli-scented vagueness" Ekovaruhuset pushed against is precisely what the FTC's Green Guides now penalize as greenwashing, and the conscientious, traceable supply chains they ran by hand are what the EU's due diligence directive now requires.
Being uncounted is not the same as being wrong. Often it just means you were first.