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Every AI regulation that applies to your fashion brand, decoded, from the EU AI Act to state digital-replica laws.
The EU AI Act: What Every Independent Designer Needs to Know
The world's most comprehensive AI regulation has extraterritorial reach and a countdown clock. Here's the complete playbook for brands selling into European markets.
NY Synthetic Performer Act: The Complete Guide for Fashion Brands
Active since 2024, and joined by the Fashion Workers Act in 2025. Here's what written consent must say, what "synthetic likeness" actually covers, and what the first cases will look like.
AI Copyright & Authorship: Can You Own Your AI-Assisted Designs?
The Copyright Office has drawn a line. Active litigation is moving it. Here's what independent designers actually own, and what documentation practice you need right now.
FTC AI Disclosure Rules: What Fashion Brands Must Disclose in 2025
The FTC sent warning letters to fashion brands in February 2025. Updated endorsement guides make AI origin a material fact in advertising. Here's what's required, and what's already being enforced.
When Your Designs Become Training Data: What Fashion Designers Need to Know
Your runway images, lookbooks, and editorial photography are in AI training datasets. Live lawsuits are reshaping what rights creators retain. Here's where things stand, and what you can protect going forward.
California's Digital Replica Laws: AB 2602 and SB 1287 for Fashion Brands
California created the most detailed AI performer protection framework in the US, and the AG has already broadened the interpretation. Here's what brands working with California talent need to do.